Time to mix business and pleasure?

The Financial times has a deserved reputation for being, unquestionably, the number 1 publication when it comes to financial reporting, this is not in dispute.
The area where it refuses to move with the times (if you pardon the phrase) is in its sports reporting, or lack of. It might have been a proud boast for years that the Financial Times was the only paper without a sports section, but is this truly to its advantage? Has this in part been due to the fact that the people who produce this fine publication were always the ones who had two left feet at school, those who always had a doctors or parents note to get them out of sports?
Sport is now big business, and to have a full understanding of this increasing financial world pool you need to have an understanding of what’s happening in it. How many people do you see buying the FT and one other paper just for the sports coverage? Come on FT, don't drop the ball!